Archive for September, 2009

Olive trees take the streets

Tuesday, September 29th, 2009

It wasn’t just spring that arrived to Australia on the 1st of September. Flowers were blooming, birds were singing, hearts were beating faster and some funky and colourful Spanish ads spread all over Sydney and Melbourne. You just couldn’t help but look at them!!!

I was at the bus stop on my way to the office when I suddenly discovered that the usual boring banking ad wasn’t there anymore. Instead I found this:

Bus Stop

A drop of olive oil, a beautiful olive tree, a typical Spanish table… I could spot them everywhere!!

On my way back home after work I thought it would be nice to have some olives and a glass of wine before dinner, so I went to the supermarket and tried to find this new brand of olives. But I couldn’t find it on any shelf. It turns out that the promotion wasn’t for any one brand but for all the olives and olive oil produced in Spain.

Next time I was at the supermarket, I bought a can of Spanish olives and they were really yummy. Since then I always check the label to make sure that it has the “Product of Spain” logo on it.

Now the only thing that I‘m not sure about is which of the ads is my favourite…

What do you think?

DropTree

Table

A late dinner and the province of Jaen

Tuesday, September 15th, 2009

On a friend’s recommendation I recently picked up the book A Late Dinner: Discovering the Food of Spain.  Written by British born food journalist, Paul Richardson, the book documents the author’s year-long voyage into the heart of the Spanish culinary universe.

 If you’re into food and travel, this book is a great read because Richardson describes, in great detail, the history of the cuisine in coastal towns, interior provinces and major cities, while also writing about the landscape, culture and characters of the regions he travels through. 

Book image

 A book like this would be impossible to write without dedicating time to olive oil, which sits firmly at the centre of Spanish food and life.  Richardson does just this in chapter 8, titled Jaén, after an inland town south of Madrid, in the region of Andalucía.  Jaén is dedicated to olive oil cultivation and from a restaurant table in a stony village, Richardson provides a fantastic account of the history of olive oil, its production and exportation.  He also recounts a visit to a privately owned olive farm called, Our Lady of Miracles.

 While I always knew that Spain was rife with olive trees, I didn’t quite understand the magnitude.  There are 220 million trees in the whole of Spain and one-third reside in Jaén alone.  Jaén itself produces the most common variety of olive, the Picual, and interestingly the plantations there, which cover more than 600,000 hectares, have been called the largest man-made woodlands in the world: 

“From here to the horizon, there was not a fig tree, not a vine, not a patch of vegetables or almond trees, nothing but an expanse of grey-green foliage.  From a distance, a large olive plantation looks eerily like a restless ocean.  The silvery leaves glitter slightly and, when the wind blows, currents sweep across the canopy of treetops”.

 Written in the first person, it feels like you’re right there on the journey, which makes this book a great escape, albeit imaginary!